"apple of my eye" is mamastore's (@mamastore__ on instagram) latest campaign and product

featuring a specially designed logo and typography, the brown tee was released on the 11th of february 2022

with this video, we wanted showcase what the phrase “apple of my eye” meant to people of different ages and the joy of being in their company

designer: rachel fong (@rrachelfong on instagram)
photography: ryan sim (@ryansimphotography on instagram)
film: huang qimin (@byhqimin on instagram)
audio: benjamin lim
assist/styling: lionel chien (@lionelcmj on instagram)
cast: alicia cheng (@ialiciacheng on instagram), pin ren (@pinren on instagram), sueanne claire phee (@swimmyswen on instagram), jessica phee (@ohsnapjess on instagram), eddie seah, doris lim, elyssa koh & rusky